Arsenal FC currently have a kit partnership with Puma that is worth just under £30 million per season. It is set to expire next year, meaning the market will soon be opening up for another manufacturer to step in with a higher bid. That manufacturer appears to be Adidas; who we’re now supposed to refer to as “Ah-dee-dahs,” after decades of calling them Adidas.
I guess the Run DMC song “My Adidas” from the 1980s will need to be changed. Adidas are reportedly willing to give the north London side a 33% increase in payout, as the Daily Mail claims the German sportswear company is willing to go more than £40 million per term.
“Sportsmail understands sportswear giants adidas are in pole position to become the club’s next kit manufacturer, with discussions well under way…However, Puma, it is understood, have the option to match any offer made by a competitor while other sportswear firms have also shown an interest.”
This would be a really nice pay raise for sure, and the £40 million mark would place Arsenal FC with a more lucrative shirt deal than fellow big six rivals Tottenham Hotspur (£30m a year) and Manchester City (£20m per season); both Nike teams.
However, the Gunners would still be pretty far behind Chelsea’s £60m per year Nike contract, or the record setting Manchester United deal with “Ah-dee-dahs,” worth £75 million a year.
Paul M. Banks runs The Sports Bank.net and TheBank.News, which is partnered with News Now. Banks, a former writer for the Washington Times, NBC Chicago.com and Chicago Tribune.com, currently contributes regularly to WGN CLTV and the Tribune company’s blogging community Chicago Now.
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